Whyte & Mackay’s single malt brand, The Dalmore, has introduced an exclusive whisky release for the Lunar New Year … The King Alexander III Lunar New Year 2023 Limited Edition.
According to a statement from Whyte & Mackay, the new expression is currently available from travel retailers including Lotte Duty Free, DFS, China Duty Free Group, Dufry and Dubai Duty Free.
The limited edition whisky was created specifically to celebrate the Lunar New Year holiday, and the King Alexander III 2023 comes in a special gift box decorated in ornate red and gold. The packaging carries a representation of the lanterns, which form a key part of the holiday celebration.
Clarisse Daniels, Whyte & Mackay head of marketing travel retail, said, “This innovation is an important part of our strategy to drive the prestige category and increase spend per shopper by encouraging them to trade up.”
The Dalmore has been a driving force in Asia Travel Retail, said Micheline Wong, regional director Asia DF. “And really resonates with the Asian shopper looking for rare and distinctive gifts. We are working closely with our key customers to make the most of exciting innovations like this and attract the luxury shopper to their stores.”
The Dalmore King Alexander III Lunar New Year 2023 Limited Edition is available worldwide in travel retail and will soon be on the domestic market.
For more information, check out www.thedalmore.com.
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