Pernod Ricard Global Travel Retail recently launched seven “ultra-rare” Single Cask Editions from Secret Speyside.
The series is made up of seven expressions, aged between 21 and 27 years, and coming from four distilleries in Scotland’s Speyside region. These include the vanished distillery of Caperdonich, the Longmorn distillery, the Glen Keith distillery, and the remote Braes of Glenlivet distillery.
A statement from Pernod Ricard notes that the Secret Speyside Single Cask Editions showcase the depth and diversity behind these distinguished Speyside distilleries.
Each edition displays what’s described as an undiscovered character that’s unique to its individual cask. The expressions matured in seven separate American oak casks, a selection of which were first-fill.
Liya Zhang, marketing vice president for Pernod Ricard Global Travel Retail, said, “The ultra-rare range of Single Cask Editions fuse the rich heritage and unique characteristics derived from the four celebrated and elusive distilleries at the heart of the revered region of Speyside, presenting travel retail shoppers with a unique opportunity to explore and collect new and rarer treasures.”
She said that whisky’s prestige plus category is growing rapidly, “And we are thrilled to present this remarkable range of rare Single Cask Editions exclusively to travel retail. The ultra-limited malts present an opportunity for Pernod Ricard global travel retail to cut through the prestige-plus category in duty free, offering unique expressions collectors cannot find anywhere else.”.
Sandy Hyslop, Chivas Brothers director of blending and inventory, said that it’s always a satisfying moment for a blending team when they realize a cask they’ve been monitoring for a number of years stands out as being worthy of bottling all by itself.
“The introduction of these seven new captivating single cask releases is a tribute to the exceptional skill and uncompromising dedication that is behind Secret Speyside,” he said. “Over decades of maturation, an incredibly distinctive range of flavors have developed inside each cask and these stunning new releases, bottled at cask strength, represent an impressive depth to Speyside that is just waiting to be discovered.”
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The global travel retail exclusive Secret Speyside Single Cask releases, where they are offered, and their suggested retail prices in U.S. dollars are:
- Secret Speyside Caperdonich Peated 1996 exclusive to Heinemann, Frankfurt. SRP $1,050.
- Secret Speyside Caperdonich Unpeated 1996 exclusive to Dufry, Heathrow. SRP $1,050.
- Secret Speyside Braes of Glenlivet 1992 exclusive to Dubai Duty Free. SRP $990.
- Secret Speyside Glen Keith 1998 exclusive to CDFG, Shanghai. SRP $450.
- Secret Speyside Glen Keith 1994 exclusive to Lagardère, Hong Kong. SRP $760.
- Secret Speyside Longmorn 1998 exclusive to Lotte, Singapore. SRP $480.
- Secret Speyside Longmorn 1995 exclusive to Everrich, Taiwan. SRP $800.
For more information on Secret Speyside, check out www.secret-speyside.com.
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