Pernod Ricard Sells Tormore Scotch, Distillery To Elixir Distillers

| June 23, 2022

Pernod Ricard officials recently signed an agreement to sell the Tormore Scotch Whisky brand and distillery to Elixir Distillers, a company co-founded by entrepreneurs Sukhinder and Rajbir Singh.

A joint statement from the two distillers noted that the Speyside region’s Tormore Distillery has a capacity of nearly 5 million liters of alcohol a year and its building, constructed in 1960, is as known for the quality of its Scotch whisky as it is for its architectural design.

Tormore Single Malts include the 14 and 16 year-old editions.

Tormore Distillery

Tormore Distillery (image via Pernod Ricard)

The prepared statement noted that the agreement marks a new milestone in the relationship between Pernod Ricard and the Singh brothers, who co-founded Elixir Distillers in 2017 and created the online spirits retailer “The Whisky Exchange,” which was acquired by Pernod Ricard in 2021.

Alexandre Ricard, chairman and CEO of Pernod Ricard, said that active portfolio management is an integral part of their long-term strategy and the sale of the Tormore brand and distillery follows the recent announcement of their investment behind the Aberlour and Miltonduff facilities, which will increase Scotch production capacities by 14 million liters of alcohol a year.

“We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs and look forward to finding new ways to collaborate in the future,” he said.

Sukhinder Singh explained that Tormore is “one of the most visually stunning distilleries in Speyside, and produces a beautiful spirit and fits in perfectly with the Elixir Distillers flavor-first philosophy to bottle only the very highest quality whiskies.”

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“We are hoping to build on the work that’s been done by Pernod Ricard to bring to life the magic of Tormore and show consumers around the world just what a hidden gem it is,” Singh added. “We are humbled to be the new custodians of Tormore; we couldn’t have asked for a better distillery to welcome to the Elixir family alongside our new Islay distillery, Portintruan.”

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...