Oceania Cruises recently partnered with whisky brand Chapter 7 to craft a 20-year-old small-batch cask of whisky to celebrate the launch of its newest ship, Vista, and the cruise line’s 20th anniversary.
A statement from Oceania notes that only 304 bottles of the whisky will be drawn, and they will be available for purchase by guests sailing on board Vista during the ship’s inaugural season this summer. The new ship accommodates 1,200 guests.
This partnership comes as part of a long-term collaboration with Oceania Cruises and cruise retail market leader Harding+.
Frank A. Del Rio, president of Oceania Cruises, said, “The importance of guest understanding is at the heart of this partnership, and innovative, emotional approaches in telling our brand stories, which engage all the senses, are at the heart of Oceania Cruises.”
Sebastian Harding, director of operations at Chapter 7 Whisky, said they are honored to bring their 20-year aged special cask to this special occasion for Oceania Cruises. “We believe a cask is like a character in a novel, where the best ones tug at the heartstrings and don’t let go. We believe our 304 specially curated bottles can play just that role of character for Vista’s guests, as they discover something special that perfectly complements their cruise experience.”
Harding+ also produced a film that tells the story of luxury, rarity and the creative passion behind the whisky-making process. The film shows the cask selection process and the journey to the bottling, the nosing and the palate test. You can view it here.
Oceania Cruises is a culinary and destination-focused cruise line, with seven small luxury ships that carry a maximum of 1,238 guests and feature fine cuisine at sea and destination-rich itineraries. Oceania Cruises is a wholly-owned subsidiary of Norwegian Cruise Line Holdings.
For more information on the whiskey, check out www.chapter7whisky.com.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...