Loch Lomond Whiskies recently unveiled a new design for the packaging of its Scotch whisky portfolio.
The Scottish whisky distiller can trace its roots back to 1814, and in a prepared statement said this refresh marks the next chapter in their story.
Loch Lomond Whiskies’ entire portfolio, including its collection of three 12-year-old expressions, its limited edition “The Open” expressions, and its older age single-malts, all get a new look.
According to Loch Lomond, the redesign finds richer and deeper color tones and bolder fonts to improve the products’ visibility on shelves. A new bottle design also features detailed embossing to improve tactility.
Loch Lomond Whiskies updated the brand’s storytelling, showcasing its history, heritage and connection to the Loch Lomond area, as well as highlighting the signature whisky’s style of fruit, honey and soft smoke.
Colin Matthews, CEO of The Loch Lomond Group, said that since the founding of the business more than 200 years ago, generations of people behind their brands have been doing things differently with great success.
“Over the past few years, we’ve seen very significant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out on from the rest and clearly communicate our heritage, history, quality, brand story and signature style,” Matthews said.
Loch Lomond Whiskies is one of a handful of distillers in Scotland to have its own onsite cooperage, as well as using a combination of traditional swan-neck and straight-neck-stills.
The straight-neck stills unique to Loch Lomond Distillery allow Master Blender Michael Henry more control over the distillation process.
Loch Lomond Whiskies is the official Spirit of The Open, having agreed to a five-year partnership with The R&A in 2018, which extends to this year’s 150 Year Celebration of The Open at St Andrews.
For more information, check out www.lochlomondwhiskies.com.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...