In partnership with the Transport for London, the London-based Bimber Distillery recently launched The Spirit of the Underground Collection.
The collection of self-described iconic single malt whiskies celebrate the heritage and diversity of the distillery’s home city. Each bottle in the new collection features a different station on the London Underground network, which is the oldest underground passenger railway service in the world.
Four of the most well-known Tube stations in London will be initially showcased in the release of the Spirit of the Underground Collection: Waterloo, Baker Street, Kings Cross St. Pancreas and Oxford Circus.
Each of the release’s bottles will feature what’s said to be stunning iconography presenting a unique piece of London’s history. It comes with an eye-catching label and packaging design that highlights the significance of each station’s location.
These four releases were selected from the distillery’s ex-bourbon casks and are offered at full cask strength and without chill filtration. In particular the cask selected for the Baker Street expression was chosen by members of the Bimber Klub Tasting Panel — the distillery’s rapidly growing membership community.
“We’re delighted to unveil this exciting new partnership and the first expressions of The Spirit of the Underground Collection,” Bimber spokesperson Matt McKay said in a prepared statement. “As we approach the fifth anniversary of our spirit, this collaboration with Transport for London celebrates both one of the great engineering projects of the past 200 years and the ongoing development of our spirit. Bimber is very much a product of London and we’re thrilled to showcase our single malt whisky in this most incredible way.”
The Spirit of the Underground is intended to grow as Bimber Distillery grows — and there are more than 270 stations on the tube’s network to choose from. The new expressions will be added in batches of four single casks at a time.
“This imaginative collaboration really shows off the visual splendour of our historic and instantly recognisable Underground network,” Julie Dixon, Head of Customer Information Design and Partnerships at Transport for London, said. “It’s been great to work with a London-based distillery to create this collection and we hope fans of whisky will enjoy this collection as it grows.”
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The release 1 of The Sprit of the Underground Collection will be available later this month with a recommended retail price of £125 per bottle. Release 2, which will feature four more iconic London Underground stations, is scheduled to be unveiled over the coming months.
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