Johnnie Walker Unveils Year of the Rabbit Blue Label Design

The Johnnie Walker blended Scotch whisky brand recently unveiled its latest Blue Label Lunar New Year Limited Edition Design, this time created by rising star of the fashion industry, Shanghai-based designer Angel Chen.

The design for the new Johnnie Walker Blue Label Lunar Edition Limited Edition, Year of The Rabbit, according to those behind it, was crafted by Chen to feature “a dynamic, modern interpretation of 2023’s Zodiac animal, the sprightly Rabbit. Symbolising mercy, elegance and beauty, the rabbit signifies longevity in traditional Asian culture and as an echo of the Johnnie Walker motto, Keep Walking, prancing rabbits are captured bounding amongst mountainous peaks.”

“There’s a defiant energy to my illustrations which bring to life the vibrant spirit of the rabbit as it leaps across the design, symbolising how we need to keep moving forward, spreading goodness throughout the year to come,” said Chen, who studied fashion in the prestigious Central Saint Martin College of Art (London), in a prepared statement.

The Johnnie Walker blended Scotch whisky brand recently unveiled its latest Blue Label Lunar New Year Limited Edition Design, this time created by rising star of the fashion industry, Shanghai-based designer Angel Chen. (image via Johnnie Walker)

This latest Johnnie Walker Blue Label Lunar Edition, pricing around $250 per 750 ml bottle, was bottled at 40% ABV. It is available now at fine spirits retailers and online until supplies last, and you’ll find official tasting notes for it below from Johnnie Walker Master Blender Emma Walker and her team.

• Nose: Mellow and rounded. A dry smokiness mingles with raisin sweetness.
• Palate: A first sip reveals a velvety mouthfeel, as rolling waves of rich spice give way to a deep surge of vanilla sweetness and honey. Caramel and hazel- nuts course through dark chocolate.
• Finish: A uniquely long, luxurious finish of smoke, pepper and a hint of spice.