Johnnie Walker Goes NFT With Blue Label Ghost And Rare Port Dundas

| September 8, 2022

Johnnie Walker has partnered with luxury NFT marketplace BlockBar on the upcoming release of its Blue Label Ghost and Rare Port Dunda, the latest in a series of blended whiskies drawn from “ghost” distilleries. 75 limited edition “master” sets will drop on on September 9.

There was no word of a more generalized release.

This latest release in the Blue Label Ghost and Rare Series, according to those behind it, “explores the character of exceptional and rare whiskies from one of world’s most famous Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas. This renowned distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct scotch from Glasgow to ports across the world for nearly 200 years.

Johnnie Walker Blue Label Ghost and Rare Port Dundas

Johnnie Walker has joined forces with BlockBar.com on the fifth installment in the Johnnie Walker Blue Label Ghost and Rare series – Johnnie Walker Blue Label Ghost and Rare Port Dundas. (image via Diageo)

“Built in 1811, Port Dundas became a whisky blending powerhouse known for its distinctive sweet and delicate grain character before it closed in 2010.”

In putting up the sets on BlockBar, those who manage to secure one through the platform’s digital process will gain “a physical 1L bottle with signature by Emma Walker (master blender for Johnnie Walker); the NFT bottle (digital version of the bottle); a unique digital art piece by award-winning generative AI artist and photographer, Ivona Tau; and access to an exclusive virtual storytelling experience with Emma Walker and Ivona Tau where they will share their inspiration behind their respective masterpieces.”

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Tau, in her role in this release, will see her art “in this Master Set draw[ing] inspiration from the vital element and force of nature, water, and build[ing] upon her“Under the Waves” project. Her process consisted of multiple stages of AI to create 75 unique NFTs that capture the juxtaposition between the constant flow of water and the water tamed within each bottle of Ghost and Rare Port Dundas. Each of the 75 NFTs will differ.”

With regards to the whisky itself, it is said Emma Walker and her team “handpicked the most distinctive expressions of maturing whisky from Port Dundas for this new limited edition. Walker chose a small number of distinctive, aged whiskies from the Johnnie Walker reserves, all matured in two different wood types to add depth and layers to the blend. Ghost and Rare Port Dundas features a touch of creamy vanilla notes from whiskies aged in second fill American oak casks and subtle wood spice from scotch matured in first fill highly charred American oak casks.

“To complement the fragrant wood spice character of Port Dundas, Emma and her team hand-selected two other “ghost” whiskies from the distilleries of Cambus and Brora before combining these with other very rare scotch from five iconic distilleries. Creamy, wood notes from Port Dundas embrace the vanilla and soft smoke from the ‘ghost’ whiskies of Cambus and original stocks of Brora.

“Other very rare whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.”

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“Port Dundas was, in its day, one of the finest Grain Whisky distilleries in the world and the rare expressions that we have chosen from our reserves are some of the most distinctive it has ever produced,” Emma Walker said in a prepared statement. “Their slow maturation allows the sweet and delicate Grain character to blossom.

“These rare whiskies highlight the distillery character of Port Dundas, perfectly showcasing the wonderful depth of flavor that this Grain Whisky brings to Johnnie Walker Blue Label. It’s incredible character inspired us to create something truly extraordinary that pays proper tribute to the whisky makers of this storied Glasgow distillery.”

The 75 limited edition Ghost and Rare Port Dundas Master Sets will drop on BlockBar.com at 10AM EST on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) may be purchased from BlockBar.com with ETH or credit card. At 10AM, the first users to reserve the bottle will then have 10 minutes to checkout.

Users who successfully check out will receive an NFT (digital version) representing a proof of authenticity and ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to “burn” the NFT to redeem. Bottle owners can gift or resell this NFT on the BlockBar.com marketplace.

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Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...