Glenmorangie Single Malt recently announced a collaboration with Dominic Ciambrone, also known as the Shoe Surgeon, on a bespoke pair of sneakers inspired by their whisky.
Set to be released, the new line of limited-edition whisky-inspired sneakers come from a run of just 100 pairs reserved for select VIPs and two consumers in a drawing.
A statement from Glenmorangie notes that this sneaker drop marks the latest chapter in the brand’s year-long partnership with the Shoe Surgeon.
Friends of Glenmorangie and friends of the Shoe Surgeon were selected to receive the sneakers through a one-of-a-kind delivery experience, the Mobile Shoe Surgeon Studio.
Based on Ciambrone’s Los Angeles headquarters, the mobile pop-up studio celebrates the intersection of sneaker culture and single malts, offering select “tastemakers” across LA an exclusive tasting and sneaker customization experience right outside their door.
Glenmorangie officials noted that each limited-edition, hand-crafted shoe is inspired by Glenmorangie’s newly redesigned whisky packaging, and features the distillery’s bold use of color.
The high-top sneakers feature Glenmorangie’s orange colors along with elements that pay homage to the distillery, including barley textured suede, copper detailing inspired by Glenmorangie’s stills, gold plated tags featuring the brand’s Signet icon, swirls pulled from the brand’s new packaging, and plaid lining reminiscent of Scottish tartan.
Every pair delivered by the Mobile Shoe Surgeon Studio came stored inside a co-branded bar cart trunk fully stocked with a selection of Glenmorangie’s whiskies, fully merging the worlds of whisky and fashion.
“Watching Dominic take inspiration from his trip to our distillery and ultimately translate the essence of this partnership into a physical pair of sneakers has been tremendously exciting,” said Dr. Bill Lumsden, director of whisky creation at Glenmorangie.
“We’re thrilled to finally share the news of this drop and look forward to finding more unexpected ways to welcome new people into the wonderful world of Glenmorangie,” he added.
Ciambrone said that merging Glenmorangie’s world of premium whisky and their craft of luxury bespoke shoemaking has been a rewarding journey. “Just as they carefully select the finest ingredients and technologies to create the smoothest and complex of whiskies, we share the same level of excellence and passions to trust the intricacies of each process. Through our partnership, we’re elevating the experience of luxury to new heights.”
Glenmorangie and The Shoe Surgeon’s partnership over the past year has been illustrated through an ongoing series of events and integrations, now culminating with the limited-edition shoe drop.
From now until May 20th, consumers can enter Glenmorangie’s contest HERE to win their own pair of these limited sneakers along with a special Mixology Bartender Kit and more.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...