Glenfiddich Finalizes Trilogy Of Chinese New Year Gift Packs

by Gary Carter
January 26, 2022

Glenfiddich will toast to a future of good fortune with its final special edition Chinese New Year gift pack.

This is the third limited-edition packaging for Glenfiddich’s Gran Reserva 21 Year Old Single Malt gift pack created by Shenzhen-based artist Rlon Wang, and its exclusive to travel retail.

Released in time for Chinese New Year (Jan. 31 to Feb. 15), Glenfiddich again partners with the Chinese illustrator as the 2022 limited-edition bottle completes a trilogy of stories told through the festive packaging.

The story began in the first edition with Charles Gordon (son-in-law of Glenfiddich founder William Grant) and his journey to bring the Speyside Scotch whisky to the world. The following year saw the telling of the “Great Homecoming,” where the Glenfiddich Stag honors his return home with magical stories to share.

Translated as “Fu Lu” in Mandarin, Glenfiddich’s iconic Stag encapsulates the sentiments of wealth, prosperity and longevity for this time of year.

Will Peacock, global luxury director for Glenfiddich, said in a prepared statement, “With the conclusion of this series of limited-edition CNY packs, artist Rlon Wang speaks to our time by capturing a feeling of optimism for the future. The talented illustrator, a fellow maverick in his field, takes our characters on one final journey to a horizon of possibility and opportunity.”

Illustrator Wang said, “I greatly enjoyed working with Glenfiddich for this final design; I was able to use a technique of multi-layered illustrations to put people’s brightest hopes and dreams on a canvas. I gave the design an otherworldly feel with the use of traditional symbols in futuristic forms. We see old friends – Glenfiddich’s Royal Stag and the traditional dancing Chinese lion – ascending to the stars with a bright galaxy in front of them; auspicious lanterns, lotus flowers and a soaring phoenix guide them into a vibrant world full of galactic proportions. Zero-gravity allows them to reach new heights, representing a boundless future that awaits.”

Glenfiddich’s Gran Reserva also celebrates what’s described as the vibrancy of the Caribbean with its rum cask finish, and it clocks in at 86.4 proof. The limited edition pack is now available in whisky travel retail outlets in selected airports in Asia-Pacific (China, Taiwan, South-East Asia, Australia), Europe, the Middle East, Africa, and the US.