Dewar’s recently launched its “Double Double 36 Year Old” in travel retail, with releases set across locations in the Asia Pacific region.
The new release joins Dewar’s Double Double range that’s garnered numerous awards including the World’s Best Blended Whisky for the 21 Year Old in the 2021 World Whiskies Awards and the 32 Year Old winning the World’s Best Whisky at the 2020 International Whisky Competition (IWC).
Finished in a Madeira cask, Dewar’s Double Double 36 Year Old is a blended malt whisky created using what’s described as the special “quadruple aging” process pioneered by Dewar’s Master Blender Stephanie MacLeod, who in 2021 was awarded the title of Master Blender of the Year by the IWC for the third year running.
The whisky comes packaged in an opaque black glass bottle with the same four-point star bottle design as the rest of the series, designed to mirror the four-stage aging process. The distiller’s note that this blend features hints of vanilla, coconut oil and ripe peaches.
Ignacio Vazquez, global head of marketing for Bacardi Global Travel Retail, explained the significance of the launch in a prepared statement: “We are very proud of the continued award success of the Dewar’s Double Double series since its launch in 2019. The introduction of the 36 Year Old further elevates its status and represents our ambition and commitment for Dewar’s to be rated as the most progressive whisky by new appreciators and tastemakers, especially in Asia Pacific.”
The inspiration for the aging process is described as being rooted in history and the skill of the master blender past and present. After he pioneered double-aging in 1881, Dewar’s first master blender, A.J. Cameron, spent the next 20 years trying to create an even smoother whisky, adding further steps to the aging process in 1901.
More than 120 years later, inspired by A.J.’s “ultimate” 1901 process, Stephanie Macleod, Dewar’s seventh master blender, joined in the quest for continued improvement and ultimate smoothness, with a unique four-stage aging process for this product:
- Stage 1: The individual malts are aged separately for 36 years.
- Stage 2: The Speyside malts are blended and aged together and the Highland and Islay malts are blended and aged together.
- Stage 3: The Speyside and Highland/Islay malts are blended and aged together.
- Stage 4: The Speyside and Highland/Islay malts are finished in Madeira casks.
The Dewar’s Double Double 36 Year Old is available starting Jan. 1, and comes with a price tag of £1,360 or $1,800 USD.
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