Dewar’s Launches Its First NFT For Double Double 21 Year Old

| November 7, 2022

Dewar’s Scotch Whisky recently teamed up with BlockBar.com for a very limited Dewar’s Double Double 21 Year-Old Rye Cask Finish. Only 50 NFTs of this will be made available for public purchase, with the NFT redeemable for the physical bottle.

This expression is a one-off in the Double Double series, with the whisky finished in an active rye cask for the first time. BlockBar allows access to luxury wine and spirits while offering bottle owners storage, insurance and a marketplace to resell their bottles.

Once purchased, this rare, small batch premium blend of Dewar’s Double Double 21 Year-Old Rye Cask Finish (the physical version) will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership.

Dewars 21 Year NFT

Dewar’s Scotch Whisky recently teamed up with BlockBar.com for a very limited Dewar’s Double Double 21 Year-Old Rye Cask Finish. Only 50 NFTs of this will be made available for public purchase, with the NFT redeemable for the physical bottle. (image via Dewar’s)

The bottle owner can “burn the NFT” to redeem the physical bottle and have it delivered from BlockBar’s secure storage facility. They could resell it on the BlockBar.com marketplace, gift it to someone else, or showcase it in their virtual bar.

This rare whisky was crafted by Master Blender Stephanie Macleod, and it features the Double Double Series’ four-step aging process. It delivers what’s described as subtle notes of warm wood spices, creamy vanilla, caramel shortcake and chocolate orange.

Each bottle owner of this special whisky will be invited to a virtual whisky tasting with Dewar’s master blender, Stephanie Macleod.

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“Dewar’s Double Double Series has already won multiple accolades in the whisky world, including World’s Best Whisky, and was born out of a desire to create ultimate smoothness,” Macleod said. “It was curiosity and inventiveness that led us to the four-step aging process and has led us to new ways for consumers to experience our brand. This time it’s in the form of an NFT.”

Dov Falic, co-founder and CEO of BlockBar, said they look forward to offering the Dewar’s community and BlockBar’s this exclusive release, and also the storage, insurance and marketplace for reselling this rare whisky.

Fifty bottles will be made available for public purchase from a total allocation of 350, with the remaining bottles gifted to employees.

Those 50 bottles drop exclusively on BlockBar.com at 10 a.m. EST on Tuesday, Nov. 8th. Priced at $150 USD, the NFTs will be available to purchase with ETH and credit card, and customers will have 10 minutes to check out.

Those who successfully check out will receive an NFT representing the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem.

For more information, check out www.dewars.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...