Tullamore D.E.W., as Irish whiskey brands go, has a long history dating back to 1829. It is now owned by Scottish company William Grant & Sons, and opened a new distillery over a year ago following a €35 million investment. Part of this investment looks to have focused on tourism operations, as word has come of three new distillery tours being offered to visitors.
The new Tullamore tours, according to the distillery, include the following:
The Ultimate Distillery Experience, is one of three new tours launched by the brand, to provide an experience that will appeal to each and every visitor.
Visitors will follow the path of the production process, from still house to warehouse, and will have the opportunity to create their own unique blend in the distillery’s blending room. They will also enjoy lunch at the Tullamore D.E.W. Old Bonded Warehouse on Bury Quay, the original site of the distillery.
A Whiskey Wise Masterclass, is the second of the new tours, with visitors delving into the life of Daniel E. Williams and discovering untold secrets along the path of the innovative founder of Tullamore D.E.W.
The Curious Taster’s Journey, completes the new line-up of tours. A whiskey expert will personally guide guests on a journey that takes in every step of whiskey making, from grain to glass, with the help of a good story in good measure.
“A year in the making, ” said Cathy Sullivan, marketing manager of the Tullamore D.E.W. Visitor Center in a statement. “It’s been a creative journey to get us where we are, and we’re extremely excited to launch our new tours. There’s something engaging and fun here for everyone – from those with little knowledge of whiskey to true whiskey explorers.”
The distillery, for the curious, took over 1,200 individuals to construct, and in its first year of operation has already laid down over 22,000 casks of Irish whiskey.
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Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...