William Grant & Sons recently launched a limited-edition, travel retail exclusive expression from Tullamore D.E.W., its Irish whiskey brand. In it their Irish single malt whiskey collides with renowned Bordeaux red wine casks to make Tullamore D.E.W. Rouge.
Making its global travel retail debut at The Loop in the Dublin Airport recently, this 13 year-old whiskey is described as a union of Ireland’s whiskey-making experience and France’s wine traditions, in which the distillers found the creation to be a smooth and approachable Irish whiskey with the fruity aromas and full body of a Bordeaux red wine.
Tullamore D.E.W. Rouge, suggested retail price of €58, will be sold exclusively as part of The Irish Whiskey Collection at The Loop, Dublin airport for six months, with the wider Global Travel Retail roll-out planned for April of 2022.
David Wilson, managing director at William Grant & Sons, said in a prepared statement, “The launch of Tullamore D.E.W. Rouge is a very exciting development for the brand and underlines our commitment to releasing unique and interesting exclusives into the travel retail space.”
John Quinn, Tullamore D.E.W. Global Brand Ambassador, said that after maturing the single malt whiskey in bourbon and Sherry casks for 13 years, the spirit is finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives off fruity aromas and full body, with deep notes of ripe grape and soft tannin spice.
“This is a very special liquid and one that we are incredibly proud to release,” Quinn said. “We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience.”
Tullamore D.E.W. Whiskey’s heritage, for those unfamiliar with it, traces back to the creation of its original distillery in 1829. The name of the whiskey is derived from the town where it’s made and from the initials of its founding father Daniel Edmund Williams, who became the owner of the business in the 1890s and inspired the launch of Tullamore D.E.W. Irish Whiskey.
The Tullamore Distillery opened its doors in 2014, heralding the return of whiskey production to Tullamore for the first time in 60 years. Tullamore D.E.W. Irish whiskey has been distilled & matured in Tullamore since 1829, but in 1954 the original distillery was closed and production bounced between Dublin and Cork.
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When William Grant & Sons added Tullamore D.E.W. to their portfolio in 2010, they set out to return the distillery to its ancestral home. After a year-long search of more than 50 locations, they settled on a 58-acre site in Clonminch, on the outskirts of Tullamore. Today, they make whiskey seven days a week, bottling an average of 350K bottles per week on 24-hour shifts.
Official tasting notes for Tullamore D.E.W. Rouge are below.
- Color: Deep gold with a hint of red.
- Nose: Red berries, violets and orchard fruits blend in a rich, vanilla oak aroma.
- Taste: A red wine spice, sour cherry and an abundance of fruits.
- Finish: Dry and ripe with lingering woody notes.
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