In what could be one of the most high profile celebrity tie-ins with whiskey in awhile (Anthrax had a much lower key bottling earlier this year), legendary Celtic punk band The Pogues have joined forces with West Cork Distillers out of Ireland to unveil a new self-named Irish whiskey. Though it will be initially available in the United Kingdom, distribution plans call for a larger global release as well.
The Pogues Irish Whiskey is described as “a blend of grain and 50% single malt whiskey,” reportedly making it “Ireland’s highest malt-containing blended Irish whiskey.” It is being targeted towards a young drinking demographic – 25 to 35 year olds – and has been created by one of only three independent whiskey distilleries still left in Ireland at the moment, though this is rapidly set to change in the new few years.
“We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,” said John O’Connell, co-founder of West Cork Distillers, in a statement. “The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage.”
Pricing for this is set at £30, or around $50 USD. Limited tasting notes on the 40% ABV whiskey indicate it “has an aroma of malt, cracked nuts, almond and a slight sweetness and its smooth intensity delivers a palate that is malty and floral with a mild chocolate taste and lingering citrus.”
“It’s been brilliant working with such experts to come up with a whiskey that we all think speaks of us and that we all like the taste of,” noted The Pogues. “It’s mind-blowing to think that we will have our band represented through such a great Irish whiskey and we hope it stands the test of time.”
Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...