Proper No. Twelve Irish Whiskey Breaks Out New Apple Flavor

by Gary Carter
February 17, 2023

Proper No. Twelve Irish Whiskey recently announced the release of Irish Apple, a flavorful new addition to their Irish whiskey portfolio.

In a prepared statement from the whiskey brand, MMA champion and entrepreneur Conor McGregor, along with his co-founders Audie Attar and Ken Austin, described the new spirit as packed with juicy apple tastes.

“We’ve worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other,” McGregor said.

Now available in 50ml, 750ml and 1 Liter bottles, Proper No. Twelve Irish Apple clocks in at 70 proof.

The distiller’s notes show the whiskey starts with Proper’s blend of fine grain and single malt whiskey, then brings the crisp apple taste and notes of warm caramel, oak, and browned butter.

Ken Austin, co-founder of Proper No. Twelve, said the brand will continue to parlay its recent success by giving back and supporting first responders around the world.

“For each case of Proper No. Twelve Irish Whiskey and our new Proper Irish Apple sold, five dollars will be donated to first responder organizations around the world,” Austin said. “To date, the brand has contributed $1.9 million to a variety of organizations, with more to come.”

Proper No. Twelve Irish Apple is available for purchase in the U.S. at local retailers or on Drizly and ReserveBar. It has a suggested retail price of $24.99.