Pittsburgh Steelers Get Their Own Whiskey Through Distillery Partnership

| September 15, 2022

In what’s describe as a first of its kind partnership, The Dublin Liberties Distillery and the NFL’s Pittsburgh Steelers recently unveiled a multi-layered team up in which, among other things, the football team now has its own whiskey.

What’s being called Dubliner Steelers Select, according to those behind it, will be the first in a series of exclusive Dubliner Whiskeys to be released yearly. It is said to pay “homage to the Irish roots of the team’s owners, which span three generations. The first release will celebrate 90 seasons of Steelers football as the franchise was founded in 1933. This whiskey offers big, bold flavors showcasing the breadth and scale of The Dublin Liberties Distillery to offer an aged Irish whiskey with broad consumer appeal.”

A blend of eight malt and grain whiskeys, the liquid is aged for a minimum of three years and up to 10 years in Bourbon casks before being bottled at 42% ABV. The Dubliner Steelers Select is available in 750ml and prices around $60. It is being sold in Pennsylvania Liquor Control Board stores in the greater Pittsburgh area as well as online.

Dubliner Steelers Select

The Dublin Liberties Distillery and the NFL’s Pittsburgh Steelers recently unveiled a multi-layered team up in which, among other things, the football team now has its own whiskey. (image via The Dublin Liberties Distillery)

“Dubliner Steelers Select is a special, hand-crafted liquid that appeals to Irish whiskey aficionados and those exploring the Irish whiskey category alike,” said Bronagh Hunt, Global Brand Director, The Dublin Liberties Distillery, in a prepared statement. “It’s a premium whiskey, blended from select liquids aged from three to 10 years that offers a bold and balanced flavor profile ideal for consuming neat, but also mixable to create a variety of cocktails.

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“This collectible liquid perfectly complements Dubliner’s award-winning portfolio.”

“We’re very excited to partner with The Dublin Liberties Distillery to bring a limited-edition Irish whiskey to Steelers Nation,” added Ryan Huzjak, Vice President of Sales & Marketing for the Pittsburgh Steelers. “Given our organization’s deep connection to Ireland, this spirit was distilled with the Steelers and Steelers Nation in mind. Dublin and the city of Pittsburgh share a rich history of hard-working, blue-collar people who are passionate about their roots, and we look forward to celebrating our past, present and future together with this special blend.”

Official tasting notes for this bottling indicate that it “draws you in on the nose with lighter delicate notes of rose water and vanilla pods, and more complex rounded notes like almond slice and maple syrup, paving the way for the flavor that follows on the palate. On the palate the gentle spice is introduced and along with the vanilla notes of the nose, this brings in compound notes like horchata and creme brûlée.

“The finish on this whiskey shines as the complexity and the age combine into a long and luscious finish that brings to mind French toast, icing sugar and the hint of spice from a bowl of cinnamon toast crunch.”

Drinks

Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...