Irish Distillers’ Jameson Irish Whiskey recently announced it is introducing a new flavored bottling to its range: Jameson Orange.
Inspired by the classic whiskey cocktail, Old Fashioned, Jameson Orange is said to combine the triple-distilled Jameson Irish Whiskey with natural orange flavoring. Bottled at 30% ABV, the new release introduces a whiskey-focused, modern, low-sugar twist to the growing flavored spirits category.
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“The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavored spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey,” International Marketing Director at Irish Distillers Brendan Buckley said in a prepared statement. “Like Jameson Cold Brew and the forthcoming Jameson Lime & Ginger, Jameson Orange’s flavors are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers.”
Jameson Irish Whiskey has seen plenty of growth the past year, selling 7.6 million cases worldwide in 2020, driving by a large consumer base in the USA and buoyed by other key markets including the UK, Russia, South Africa and Ireland. Jameson Orange is set to tap roll out in markets where there is a clear consumer demand for quality flavored offerings. Debuting on shelves in the UK from August 2021, Jameson Orange will launch in Russia in November alongside Jameson Lime & Ginger, inspired by the signature Jameson serve. Jameson Orange will also launch in the US in 2022.
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“Taste is at the heart of every sip of Jameson produced. Triple distilled whiskey like ours involves a carefully crafted process, perfected over hundreds of years,” Master Distiller at Irish Distillers Kevin O’Gorman said. “This innovation builds on that craft and we are incredibly proud to share this exceptionally well balanced and intensely zesty creation with new and existing whiskey fans looking to explore and experiment.”
Jameson Orange is available this month in the UK for a retail price of £23.95 ($33.21 USD).
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