Jameson Irish Whiskey Invites Fans To Join St. Patrick’s Day Celebration

Jameson Irish Whiskey is extending a global invite to fans to join in this year’s St Patrick’s Day celebrations, with a series of curated events, special edition party-at-home kits and competitions that will run throughout March 2021.

In hopes of connecting fans with communities, the showcase of events include a series of live streams, including performances from Canadian singer-songwriter Jessie Reyez alongside Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re and Canadian rapper Junia-T on St Patrick’s Day (March 17th).

To kick off the global celebration, Jameson is once again working with online music broadcasting platform Boiler Room, streaming sets every Wednesday that began on March 3rd. Customers can stream the gigs live via the Jameson Connects platform.

The highlight of the month will fall on St. Patrick’s Day when fans will virtually be brought to the streets of Toronto, Canada – home to Grammy-nominated, Juno Award-winning artist Jessie Reyez, the headline act of the main event Jameson Connects Jessie and Friends. The global live stream will be available across four time zones on March 17th, via the Jameson Connects platform. One can sign up for free tickets and view performance times on the Jameson Connects website.

In addition to the performance series, Jameson has also collaborated with Nowhere FC, an internet football club based in Brooklyn, to create a collection of three limited-edition football shirts and accessories.Launched on March 10th, each item will blend the aesthetics and histories of both partners, through the colors, style and motifs present on each design. Fans will be able to find the collection via Jameson.com and Nowhere FC’s website.

To finish off the celebration, Jameson has launched a competition to offer one fan the ultimate opportunity to join in with its global celebration, by giving away a once-in-a-lifetime St Patrick’s Day experience for 2022. To enter, fans will let the brand know where they would like to spend St Patrick’s Day next year and why.

“St. Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness,” International Marketing Director at Irish Distillers Brendan Buckley said in a press release statement. “Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”