It’s no doubt that St. Patrick’s Day will look a lot different this year — but that doesn’t mean you can’t still celebrate.
Jameson Irish Whiskey is pushing for people to take SPTO, also known as St. Patrick’s Time Off.
The brand said it believes we all need the spirit and camaraderie of the holiday now more than ever, which is why it introduced this special kind of PTO just for March 17. Since March 2020, the majority of Americans have shortened, postponed, or canceled their planned time off and vacations, the company said.
Jameson Irish Whiskey and “Good Girls” actress Retta persuade fans to take a #JamesonSPTO, aka St. Patrick’s Day Time Off, to take more time safely celebrating and connecting with friends on March 17th. (image via Pernod Ricard USA)
“As a holiday centered around people coming together to have a good time, St. Patrick’s Day has always been a moment people look forward to,” said Pam Forbus, CMO of Pernod Ricard USA in a prepared statement. “We’re not here to tell you how to celebrate, just that you should celebrate on March 17th. We hope everyone joins us in putting their own spin on safely connecting, because like our smooth, triple-distilled whiskey, St. Patrick’s Day is meant to be shared!”
Jameson partnered with comedians Retta Sirleaf and Joe Lo Truglio to provide SPTO motivation and inspiration.
“St. Patrick’s Day, to me, is really about friends and fun. We can all use more of both right now. Who wouldn’t want to take more time – an extra hour or the entire day – to celebrate those two things on March 17th? Sign up for a Jameson SPTO!” Truglio noted.
Jameson fans that take the SPTO pledge at JamesonSPTO.com will be entered for a chance to win $50 to spend with their friends this St. Patrick’s Day. There will also easy cocktail recipes, be out-of-office replies, video conference call backgrounds, tips and more at the website.
“A Jameson SPTO is the kind of PTO anyone can use, and everyone deserves,” declared Retta. “Highlight March 17th on your calendar, grab a Jameson cocktail, and rally your friends – it doesn’t matter if you are on a computer, or in masks and 6-feet-apart – St. Patrick’s Day is still on for 2021!”
Jameson said it will donate an additional $50 in the honor of each winner to the Restaurant Workers Community Foundation, in addition to its $150,000 donation. This support goes towards the RWCF’s initiative to support more organizations focused on worker health and wellbeing and expand its grantmaking network.
“While we want people to take a break this St. Patrick’s Day by taking time off, we recognize that bartenders and restaurant workers in our community need a different kind of break after a difficult year,” commented Andrew Eis, Jameson Engagement Director at Pernod Ricard USA. “We’re proud the Jameson SPTO campaign will continue the Pernod Ricard relationship with the Restaurant Workers’ Community Foundation by supporting grantmaking programs that prioritize the health and wellbeing of bartenders and restaurant workers across the country.”
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.