Irish Distillers recently announced the details of a new €13 million investment plan which will see the redevelopment of its distillery experience at Midleton Distillery, Co. Cork.
The redevelopment plan will deliver new whiskey tours and experiences as well as new shopping, bar, café and restaurant facilities. Once completed, the space will be transformed into what’s described as a multi-sensory whiskey experience destination and will also feature a heat recovery system, meaning excess energy from the production of its Irish whiskeys onsite at Midleton Distillery will be used to heat the buildings.
Construction on the new facility will begin immediately and is scheduled to finish by 2025, known as the 200-year anniversary of Midleton Distillery. While construction is underway, organizers created an alternative purpose-built Irish whiskey attraction that will continue to welcome visitors during the redevelopment.
A rendering of the Midleton visitor experience (image via Irish Distillers)
“Over the past 30 years, Midleton Distillery has become synonymous with Irish whiskey tourism, welcoming more than three million visitors from countries all over the world to our home in East Cork,” Conor McQuaid, Chairman and CEO, said in a prepared statement. “At Irish Distillers, we are always looking towards the future of Irish whiskey, which is why we are delighted to announce our plans for the redevelopment of the distillery experience at Midleton. Our ambition is to deliver an exceptional, world-class experiential offering which will bring whiskey lovers closer to the production process than ever before.”
“These exciting plans will ensure that the distillery experience offers visitors a unique insight into the whiskeys produced at Midleton Distillery in exceptionally beautiful and engaging surroundings. We are confident that we can further build upon the appeal of Midleton Distillery for both domestic and international visitors, cementing its position as one of the top tourism attractions in Ireland while supporting jobs and economic growth in the East Cork region,” McQuaid continued. “As we are committed to preserving and maintaining the beauty of the original distillery buildings, many of which date back to 1794, our redevelopment plan is centred around the conservation and restoration of existing structures, while transforming our visitor attraction to accommodate new and interactive whiskey tours and exciting tasting experiences. The redevelopment will therefore marry the old and the new, making improvements and upgrades to preserve the fabric of these buildings, all of which will ultimately contribute to an immersive and unique visitor experience.”
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.