A recently announced new distribution partnership with Zamora Company will bring Fercullen Irish Whiskey to the U.S.
The whiskey itself hails from the Powerscourt Estate, one of Ireland’s most-visited locations, as the Powerscourt Distillery is located in the town of Enniskerry in Ireland’s County Wicklow.
Zamora Company USA will import, sell, and market Fercullen in the U.S., alongside other portfolio brands Martin Miller’s Gin, Double Cross Vodka, and Yellow Rose Whiskey.
Fercullen Falls Irish Whiskey from the Powerscourt Distillery is now available in the U.S. as part of the Zamora Company USA portfolio of premium spirits and wine brands. (image via Zamora)
A statement from Powerscourt notes that the flagship of the Fercullen line is Fercullen Falls, a small-batch 50/50 blend of malt and grain whiskeys with a high malt content.
The malt whiskey in the blend was matured in first-fill ex-bourbon barrels and the grain whiskey in a combination of ex-bourbon and new heavy char oak casks.
The Fercullen Falls name comes from the Powerscourt Waterfall, located on the renowned estate, which is Ireland’s largest waterfall.
“As we continue to grow our world-class spirits and wines in the U.S., Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice,” said Andrew Stewart, Global Brand Manager at Zamora.
“We’re especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV – a higher than standard for a malt whiskey blend – which makes it a perfect spirit for enjoying straight or as a cocktail base,” he added.
In addition to Fercullen Falls, Zamora Company USA will also release Fercullen Single Malt, Fercullen 15-Year-Old Irish Whiskey, and limited edition Fercullen 21-Year-Old Single Malt in the U.S.
Ryan Stapleton, Powerscourt Distillery’s global head of sales, said that the U.S. is the largest market for Irish whiskey sales globally, representing 41% of global market share in 2021.
“We at the Powerscourt Distillery have waited until the right time, finding the right partner before we launched Fercullen Irish Whiskey into the U.S. market,” he said. “We look forward to bringing our core Fercullen and limited release Irish whiskeys to the USA in 2023 and working closely with the excellent team at Zamora Company USA in the years to come.”
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Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...