Bushmills Debuts "An Irish Whiskey For The American Whiskey Drinker" - The Whiskey Wash

Bushmills Debuts "An Irish Whiskey For The American Whiskey Drinker"

What exactly is “an Irish whiskey for the American whiskey drinker?” If you are Bushmills Irish Whiskey, you apparently think this means something that has been aged in first fill bourbon casks. While I’m not entirely sure I agree with this sentiment, that won’t stop me from sharing the nes of a new Bushmills release called Bushmills Red Bush.

Bushmills Red Bush, according to the Irish whiskey brand, was aged in said bourbon barrels for an undisclosed amount of time, making this under $30 bottling a non-age statement offering. It appears to be targeted towards entry level Irish whiskey drinkers, based on marketing materials that describe it as best enjoyed “neat as a shot or with mixers like cola, soda and ginger ale.”

“While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker,” said Colum Egan, Master Distiller at The Old Bushmills Distillery, in a prepared statement. “Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers.”

Bushmills Red Bush should be available in a range of major markets already. Official tasting notes from Bushmills suggest this to be “a smooth blend of triple distilled Irish single malt and fine Irish grain whiskey. On the nose, the amber spirit offers intense aromas of toasted oak and vanilla. The palate is medium bodied with hints of caramel and nutty flavors. It is a balanced, accessible Irish whiskey with a subtle sweet finish.”

Bushmills, for the unfamiliar, is noted for being Ireland’s oldest licensed distillery. They typically use 100% malt barley and triple distill their whiskeys. The brand is ultimately owned by Jose Cuervo out of Mexico City.

About the author

Nino Marchetti

Nino Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and provided tasting input on many whiskeys at competitions. He also maintains a large private collection of whiskey from which he continually educates his palate on this brown spirit type.