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Bushmills Debuts "An Irish Whiskey For The American Whiskey Drinker"

What exactly is “an Irish whiskey for the American whiskey drinker?” If you are Bushmills Irish Whiskey, you apparently think this means something that has been aged in first fill bourbon casks. While I’m not entirely sure I agree with this sentiment, that won’t stop me from sharing the nes of a new Bushmills release called Bushmills Red Bush.

Bushmills Red Bush, according to the Irish whiskey brand, was aged in said bourbon barrels for an undisclosed amount of time, making this under $30 bottling a non-age statement offering. It appears to be targeted towards entry level Irish whiskey drinkers, based on marketing materials that describe it as best enjoyed “neat as a shot or with mixers like cola, soda and ginger ale.”

“While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker,” said Colum Egan, Master Distiller at The Old Bushmills Distillery, in a prepared statement. “Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers.”

Bushmills Red Bush should be available in a range of major markets already. Official tasting notes from Bushmills suggest this to be “a smooth blend of triple distilled Irish single malt and fine Irish grain whiskey. On the nose, the amber spirit offers intense aromas of toasted oak and vanilla. The palate is medium bodied with hints of caramel and nutty flavors. It is a balanced, accessible Irish whiskey with a subtle sweet finish.”

Bushmills, for the unfamiliar, is noted for being Ireland’s oldest licensed distillery. They typically use 100% malt barley and triple distill their whiskeys. The brand is ultimately owned by Jose Cuervo out of Mexico City.

About the author

Nino Marchetti

As the founder of The Whiskey Wash, I'm crazy about whiskey, I can tell you, and I aim to share this passion with you through this site. As for my professional background, I’m a writer and journalist by trade and an Internet dot-com veteran prior to that. My most recent venture prior to this was as the founder and editor-in-chief of EarthTechling, a leading consumer focused green technology news website. I also have an extensive collection of whiskies from both start up distilleries and centuries old operations in Scotland alike, sprinkled with some other odds and ends from around the world, that have provided me with a unique picture of what’s going on with this wonderful spirit.