Crown Royal Renames Bourbon Mash To Blenders' Mash - The Whiskey Wash

Crown Royal Renames Bourbon Mash To Blenders’ Mash

Crown Royal not too long ago released a Canadian blended whisky it called Bourbon Mash which, as the name implies, is a spirit made from a bourbon style mash. It ran into issue here in the US, despite initially being TTB approved, in part because of its labeling with the use of the word bourbon. Ultimately parent company Diageo is being allowed to keep the product for up to a year with the same name and label. It is not waiting that long to take action, however, and has already renamed the expression to Crown Royal Blenders’ Mash.

Crown Royal Blenders’ Mash, according to those behind it, is the first expression in a new line up known as the Blenders’ Series. Highlighting one of the five whiskies that make up the Crown Royal Deluxe blend, it is an amber colored offering pricing around $28 that’s being made available starting now. How it will be placed on retail shelves alongside the existing Bourbon Mash is anybody’s guess.

As an aside, you’ll find official tasting notes for Blenders’ Mash below for your consideration from Crown Royal. It comes in the signature box and felt bag this whisky is known for.

Nose: Crown Royal Blenders’ Mash begins with aromas of ripe apple and buttery toffee.

Taste: Crown Royal Blenders’ Mash opens with a creamy vanilla flavor followed by hints of dried orchard fruit, allspice, toasted oak and finishes with a touch of sweet caramel and smoothness that is still unmistakably Crown Royal.

About the author

Nino Marchetti

As the founder of The Whiskey Wash, I'm crazy about whiskey, I can tell you, and I aim to share this passion with you through this site. As for my professional background, I’m a writer and journalist by trade and an Internet dot-com veteran prior to that. My most recent venture prior to this was as the founder and editor-in-chief of EarthTechling, a leading consumer focused green technology news website. I also have an extensive collection of whiskies from both start up distilleries and centuries old operations in Scotland alike, sprinkled with some other odds and ends from around the world, that have provided me with a unique picture of what’s going on with this wonderful spirit.