Crown Royal recently announced it is releasing Crown Royal Aged 18 Years, a rare, 18-year blend of whiskies, handcrafted by their master blender.
And in honor of the release, Crown Royal commissioned celebrity grillz maker Scotty ATL, to create four exclusive grillz sets using the rare blend as the inspiration, a unique collaboration that Crown Royal officials say celebrates new royalty and redefines luxury in the Atlanta community.
The distiller, in a prepared statement, said that Crown Royal Aged 18 Years has notes of vanilla and stone fruit on the nose, followed by a body of light oak tempered by caramel spice. Notes of nougat linger in the full-bodied finish.
“It’s an honor to partner with Crown Royal on the launch of Crown Royal Aged 18 Years, their rarest whisky blend, in a way that pays homage to the craft of creating grillz and its impact on Atlanta culture and our community,” said Scotty. “There is a thoughtful process to each grillz set I make, from selecting the materials to sizing it for the most perfect fit. I make sure all my clients are left feeling like royalty, much like the feeling after a sip of Crown Royal Aged 18 Years.”
In the creation of the grillz, Scotty collaborated with mentor Eddie Plein, “the originator and godfather of grillz,” he said. Through Plein’s mentorship in this unique jewelry art form, Scotty said he was able to create extra rare grillz sets that are made with rare VVS diamonds, opals, and 1-of-1 engraved arrows, a nod to Crown 18 Year Old’s bottle design.
The foundation of the grillz is made from Super Gold, a term coined by Scotty to describe the highest karat of gold he uses for his most luxurious grillz sets.
“I am excited to be a part of Crown Royal’s announcement of their latest variant and see the evolution of the grillz culture. While grillz once symbolized poverty and tough economic times to some, they have now become a marker of culture, elevation, and the new definition of luxury,” Plein said.
With only four of these grillz sets in the world, one was molded for Scotty himself, two were made for Grammy-nominated and Atlanta playmaker duo Earthgang, who routinely pay homage to the unique southern Black culture of Atlanta through their soulful tunes, and one set was auctioned off with proceeds benefiting the Atlanta Artist Relief Fund.
“Our artistry is founded on principles instilled in us as we grew up in Atlanta,” said the members of Earthgang in a prepared statement. “And because of the city’s impact on our lives, we’ve always been a mouthpiece for the culture and our community. Our partnership with Crown Royal allows us to give back to the community that raised us, while appreciating the time it takes to create something so luxurious as Crown Royal Aged 18 Years, much like each song we make.”
Nicola Heckles, vice president of Crown Royal, said the Atlanta community is rooted in luxury and defining the culture today. “We are honored to partner with this next generation of artists and changemakers and happy to be able to support the Atlanta Artist Relief Fund.”
Crown Royal Aged 18 Years is available in the United States at liquor stores, select bars and restaurants in limited quantities and online via Drizly in select locations.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...