There’s a new “sensory experience” in Paris, France, and it’s Woodford Reserve that’s bringing the flavors of its American whiskey to travelers at Charles De Gaulle Airport.
The experience is in the form of a pop-up lounge running through Sept. 26th. It’s located in Terminal 2E at Gate M.
“This unique sensory lounge will bring the flavors of Woodford Reserve to all those traveling through Charles De Gaulle Airport,” said Chris Morris, Woodford Reserve’s master distiller, in a prepared statement. “It’s an interactive way to introduce consumers to Woodford Reserve with a Parisian twist, elevating the travel shopping experience to new levels.”
Woodford Reserve partnered with the Paris cocktail bar Little Red Door to bring a “farm-to-bar” cocktail menu to the pop-up. La Maison du Chocolat of Paris devised a unique bonbon to pair with the Woodford Reserve.
The custom menu at the pop-up features Woodford Reserve cocktails and non-alcoholic cocktails inspired by the many flavors in a bottle of the Kentucky straight bourbon. The cocktails are served in keepsake Govino glasses to reduce waste.
“We’re incredibly excited to bring our farm-to-glass approach to cocktails to a world-class environment like Charles de Gaulle Airport to showcase the best in French produce,” said Alex Francis, of Little Red Door.
Visitors to the pop-up will experience tastings that change daily and occasionally include high-end limited releases such as the Master’s Collection and Baccarat Edition – a cognac-finish bourbon.
A range of Woodford Reserve will be available to purchase there as well, including Bourbon, Malt, Double Oaked, Five-Malt Stouted Mash, Batch Proof 128.3, and Baccarat Edition. An exclusive bottle of Woodford Reserve Bourbon featuring a “From Paris With Love” design will be available at the lounge.
For more information, check out www.woodfordreserve.com.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...