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Woodford Reserve 2016 Kentucky Derby Bourbon Has Slick Label

It is likely the biggest event in Kentucky each year – the Kentucky Derby horse race. Held in early May annually, it is a prime time advertising opportunity for the bourbon brands in that state. Woodford Reserve is one of those, being the “Official Bourbon of the Kentucky Derby” once again. It is showing off this horse racing pride via rather striking artwork on a new commemorative Derby bottle.

Woodford Reserve 2016 Kentucky Derby Bourbon
image via Woodford Reserve

The artwork adorning the Woodford Reserve 2016 Kentucky Derby Bourbon bottle was done by one Thomas Allen Pauly, an award winning equine artist. According to the bourbon label Pauly is

the Official Artist of American Pharoah – Triple Crown Winner. His painting “Barreling Down” is featured on the front of the Woodford Reserve bottle. The image on the bottle features a closeup, impressionistic look into the big race as two thoroughbreds and jockeys are neck and neck. The bright blue sky of a spring day in Kentucky shines through in the background as the horses race towards the finish line. 

The neck band features crisp black and Woodford Reserve’s signature copper color with the Kentucky Derby 142 date and Thomas Allen Pauly’s signature sealing the top of the bottle. A neck tag provides details about the product and the artist.

“Woodford Reserve is honored to collaborate with an artist of such high caliber for this year’s commemorative Derby bottle,” said Jason Kempf, Woodford Reserve brand director, in a statement. “His years of experience, esteemed skillset in painting and passion for the equine industry correlate perfectly with the Kentucky Derby.”

There’s not much more to say on this bottling besides the art – it is otherwise your standard, good old Woodford Reserve bourbon. Should you want to grab one of the commemorative liter-size bottles, it is expected to be available at retail this month for around $44.

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