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Unique Kansas Partnership Brings Victor E. Bourbon Whiskey

A new Kansas-made whiskey has been born out of a collaboration between Fort Hays State University, Boot Hill Distillery, and Affinity Licensing.

Victor E. Bourbon Whiskey is now the officially licensed whiskey of the university’s Tiger Nation, and it’s available in stores across the state.

“We are thrilled to work with Hayes, the Boot Hill Distillery staff, and our Affinity Licensing partners to develop this new spirit,” said FHSU Chief Communications Officer Scott Cason. “We hope Victor E. Bourbon Whiskey becomes an essential part of gatherings among the FHSU Tiger faithful for years to come.”

In the prepared statement from the trio, distillers explained that with a mash bill of corn, rye, wheat, and malted barley, Victor E. Bourbon is bottled at 80 proof and aged at least two years. It features notes of vanilla, cedar, toasted marshmallow, and strawberry shortcake on the nose, and kettle corn, sugar cookie, baked pie dough, and baking spice on the palate.

Victor E. Bourbon Whiskey
Victor E. Bourbon Whiskey (image via Boot Hill Distillery)

“This is a unique and exciting collaboration to promote the FHSU brand,” said Wil Spires of Affinity Licensing, FHSU’s official collegiate licensing partner. Affinity worked with the Boot Hill team to design the black and gold label and to create the whiskey’s tagline, “Pour the Roar!”

Distributed in Kansas by Standard Beverage, Victor E. Bourbon Whiskey will also be available in bars and restaurants within the state and for purchase online for out-of-state fans.

Boot Hill Distillery makes its spirits from grain grown on their Kansas farm. They purchased an old city municipal building that was on the footprint of Boot Hill Cemetery in Dodge City. After a restoration, Boot Hill opened its doors in 2016 as a destination distillery where the “Soil to Sip” spirits are distilled, aged, and bottled.

For more information, check out www.boothilldistillery.com/fort-hays-state-university-bourbon.

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