Traverse City Whiskey Releases Trio of Canned Whiskey Highballs

By Allyson Nichols / July 18, 2021

Traverse City Whiskey Co. out of Michigan recently unveiled a new line of canned Whiskey Highballs made with its straight bourbon whiskey.

Using Traverse City’s XXX Straight Bourbon Whiskey as the base (with a profile of 75% corn, 21% rye and 4% malted barley), the new line of seltzers feature premium bourbon whiskey vs. sugar brew (malt). Each can features what’s described real ingredients with no added sugar with three varieties (5% ABV) available:

  • Original: premium aged bourbon, a dash of aromatic bitters and refreshing seltzer
  • Citrus: a squeeze of fresh citrus juice paired with premium aged bourbon
  • Cherry: Michigan tart cherry juice plus premium aged bourbon

“While there are several types of seltzers on the market right now, our whiskey highballs are actually made with real bourbon and no substitutes,” Co-founder of Traverse City Whiskey Co. Chris Fredrickson said in a prepared statement. “Beyond great taste, they’re convenient, portable, and ideal for your next trip to the beach, on the slopes, or at the campground.”

Traverse City Whiskey Whiskey Highballs

Traverse City Whiskey Whiskey Highballs (image via Traverse City Whiskey Co.)

Traverse City Whiskey Co., for those unfamiliar with it, is an independent and locally owned distilled spirits company based in Traverse City, Michigan. Said to be known as “The Whiskey of the North,” the company draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing all grains from the Midwest.

The distilling team, led by Fredrickson, strives to create products inspired by patented distilling techniques invented by his great grandfather that were approved by the US PTO during the Prohibition era. Each whiskey is made in a 400-gallon, custom Kothe still that is naturally cooled by Michigan groundwater.

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Traverse City’s Whiskey Highballs are currently available in on- and off-premise establishments throughout Michigan, including all Meijer, Plum Market and Spartan Stores, with plans to distribute in other U.S. markets later this summer. Each variety is sold in four-packs featuring 12 fl oz recyclable aluminum cans for a suggested retail price of $12.99. They contain 90 (original), 95 (citrus) and 115 (cherry) calories.