Pursuit Spirits, founded by the creators of the Bourbon Pursuit podcast, recently announced the 2022 release of their Pursuit United Bourbon and Pursuit United Rye.
Both releases feature older components, and now have accompanying batch codes based on fan feedback. And the brand will also expand into Ohio and New Mexico.
The small-batch whiskeys will be available in limited quantities starting this month with a suggested retail price of $65.
“Whiskey consumers are more educated than ever,” said Pursuit Spirits Co-Founder Kenny Coleman, in a prepared statement. “I received countless messages from purchasers asking if the bottles they have were batch 1 or 2. After gathering more feedback from our most loyal fans, we decided to implement a new batch coding system. Now there is no mystery.”
Coleman explained that the new coding system starts with the number of the month, then the following two letters are based on the last two digits of the year with A being zero, B is 1, and so on.
This release of Pursuit United Bourbon and Pursuit United Rye is 7CC, which represents July of 2022.
After the launch of Pursuit United Rye in 2021, the team increased its output by five times and released a total of 10,446 bottles.
The back of Pursuit United Rye labels will no longer display an age statement as all components are older than four years.
“When I tasted through our barrels of rye whiskey, I knew this was going to be special,” said Co-Founder Ryan Cecil. “It’s not your traditional 95/5 rye, because a major component is a corn heavy mashbill.”
The blenders note that this Pursuit United Rye has notes of brown sugar, baked cinnamon on green apples, and hints of citrus flavor followed by mint, tea, and cloves.
The Pursuit United Bourbon itself features a new mashbill in its blend.
“The types of barrels we used for the first two releases of Pursuit United were not available so we worked with Bardstown Bourbon Company to find a similar product of theirs,” Cecil said. “After multiple small-scale blends, I moved forward on a mash bill that has a little bit more rye. This delivers a bit more spice and a deeper stone fruit taste.”
Pursuit United Bourbon had a lower than anticipated yield, with 10,794 bottles being released.
Both expressions are bottled at 108 proof and are available in limited quantities in CO, GA, IL, KY, NM, OH, TN, TX and online at www.seelbachs.com.
For more information, check out www.pursuitspirits.com.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...