Bourbon By Nino Kilgore-Marchetti / September 11, 2020 The annual Parker’s Heritage Collection release from Heaven Hill aims to (1) provide a unique American whiskey for consumers to enjoy and (2) raise funds that are used to support the fight against Amyotrophic Lateral Sclerosis (also called ALS or Lou Gehrig’s disease). The late Heaven Hill master distiller Parker Beam, for whom the series is named, was diagnosed with it back in 2010. It is said the past seven editions of it, ranging from 2013 to 2019, have raised more than one million dollars toward ALS research and patient care through contributions made by Heaven Hill for each bottle purchased. Now, with the new 2020 Heavy Char Bourbon edition, Heaven Hill will again contribute a portion of the proceeds from each bottle sold to the ALS Association. Parker’s Heritage Collection 10 Year Old Heavy Char Bourbon (image via Heaven Hill) The Parker’s Heritage Collection 2020 offering, according to those behind it, is the second heavy char edition of the series and focuses upon how a more intense char allows the liquid to penetrate deeper into each barrel stave and the effects on the resulting flavor. Distilled from Heaven Hill’s traditional bourbon mash bill of 78% corn, 12% malted barley and 10% rye, it is “aged in heavy char (Level 5) barrels, as opposed to the customary Level 3 for Heaven Hill, [and] the resulting flavors carry intensified notes of the traditional bourbon. “Consisting of 102 barrels aged on the sixth floor of rickhouse Y for 10 years, the heavy char brings forth a caramel and maple sweetness, as well as slight smokiness developed after 40 Kentucky seasons in the barrel.” “The Parker’s Heritage Collection is a testament to the attention to detail crafted throughout Heaven Hill’s distilling legacy,” said Susan Wahl, Vice Present, American Whiskies at Heaven Hill, in a prepared statement. “It is an honor to continue Parker’s interest in innovation through this series and showcase the variety of Heaven Hill Distillery’s portfolio. It is in tribute to Parker and his legacy that we continue to support ALS research and patient care with this series.” Plans call for this bourbon, the 14th edition of the Collection, to bottled at 120 proof and non-chill filtered. It will price around $120 per 750 ml bottle when it releases in September or October. It is packaged in the same bottle design as the previous editions, but with a navy blue label this time around.