When it was announced earlier this year Old Forester master taster Jackie Zykan was stepping away from the brand she had a pivotal role in growing, one major unanswered question was who would take that coveted position over. A worthy successor was recently named – Melissa Rift.
Rift, a Louisville, Kentucky native, is said to have gained “a holistic understanding of the growing bourbon industry from her beginnings as a bourbon tour guide. Most recently, she held a leadership role at Beam Suntory and previously served as Single Barrel Program Director at Bulleit Distilling Co.”
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In her new role, Rift “will help continue the revitalization of Old Forester, the only bourbon to exist before, during and after Prohibition and the founding brand of Brown-Forman.”
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“As the country’s first bottled bourbon, Old Forester has such a history – but also an opportunity to usher in a new era for the entire industry,” Rift said in a prepared statement. “There’s nothing better in the market than Old Forester – and I look forward to introducing more people to this authentic brand.”
“Melissa brings a dynamic personality, a devotion to the bourbon industry and an enthusiasm for the rich heritage of our 152-year-old brand,” added Mark Bacon, Senior Vice President and Managing Director of Super-Premium American Whiskey. “We’re thrilled to welcome her to the Brown-Forman family and are excited for her insights to amplify this new chapter in Old Forester’s legacy.”
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