Maker’s Mark Wants To Bring Holiday Cheer To Your American Town

American whiskey brand Maker’s Mark is looking to bring one small American town a holiday to remember this year. They’ve launched the Small Town, Bright Lights contest, calling upon those aged 21 years and older to nominate a place that person feels “deserves a once-in-a-lifetime holiday makeover as a reward for its remarkable character in 2020.”

The Small Town, Bright Lights contest, according to those behind it, kicks off November 2nd, with nominations closing November 13th. In the theme of describing why your town should be eligible, the brand indicated that “nominations can highlight a small town that came together to support a family in need, rallied around a local cause, or simply celebrated an accomplishment.”

Small Town, Bright Lights contest

What your town could look like if it wins the Small Town, Bright Lights contest (image via Maker’s Mark)

To submit a town for this “celebration of lights and seasonal cheer,” one must follow the steps below:

  • Log into Twitter or Instagram Between Nov. 2-13
  • Post a photo of the remarkable town you’re nominating
  • Tell us in 280 characters or less why you are nominating the town and what the town did in 2020 that was remarkable
  • Tag @makersmark and use #MakeItRemarkable so we can find your nomination
  • After the nomination window is closed, don’t worry. We won’t just show up singing and get started. We’ll let you know if your nomination is the one that leads to holiday décor galore

“We’ve been crafting Maker’s Mark Bourbon in our small town of Loretto, Ky. since my grandparents’ vision lead to the creation of Maker’s Mark more than 60 years ago,” said Rob Samuels, Chief Distillery Officer of Maker’s Mark, in a prepared statement. “It’s safe to say we have a soft spot for all the little things that make small towns special, including an undeniably strong sense of community.

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“In a year that’s been filled with challenges for a lot of people, we know that’s never been more important, and we want to finish the year by celebrating some good. We can’t wait to hear about remarkable towns from every corner of the country.”

The winning town, it is said, will see descend upon it a team of “world-class holiday lighting experts, window display artists, gift wrappers, carolers, tree-trimmers, hot cocoa chefs and warm bourbon cocktail creators” to create “a remarkable holiday display worthy of the town’s own remarkable spirit. Maker’s Mark will transform the streets into a full winter showcase with brilliant lights, interactive window displays on the main street and a magnificent tree lighting space made for share-worthy moments.”


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