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Maker’s Mark Auctioning Special Bottles For Charity

Looking to get your hands on a collectible Maker’s Mark special edition bottle while at the same time supporting a variety of local Kentucky and thoroughbred-industry charities? If the answer is yes, you’ll want to take note of a new partnership between the popular bourbon brand and Breeder’s Cup, considered by many to be “thoroughbred racing’s most prestigious international event”, which aims to raise $1 million for charity over the next three years by auctioning off a handful of limited edition bottles.

Maker's Mark Breeder's Cup Bottles

The five special Maker’s Mark bottles, of which there will be 500 each, will each feature on them a previous Breeders’ Cup champion, including

AP Indy, Cigar, Lure, Personal Ensign and Zenyatta and be colored in the silks their respective jockeys wore during their illustrious careers. Three of the bottles, AP Indy, Lure and Personal Ensign, will be released this fall, just before the Breeders’ Cup World Championships at a ticketed event held at Keeneland on Thursday, October 29. The event, titled Champions for Charity, will be held in the VIP Maker’s Mark Bourbon Lounge at Keeneland, an upscale area designed to be the go-to, on-site social locale at the track during the week.

Attendees at the event will have the opportunity to bid on the bottles through a silent auction, with 100% of the donations going to the following organizations through Breeders’ Cup Charities: Grayson-Jockey Club Research Foundation, Kentucky Horse Park Foundation, The Lexington Cancer Foundation, Inc., The Race for Education, Thoroughbred Aftercare Alliance and University of Kentucky Markey Cancer Center Foundation. The fourth bottle featuring Zenyatta will then be released in 2016, and the fifth featuring Cigar in 2017. To further personalize the bottles, connections to the five champions will pre-sign each of their respective bottles. 

You can read more about each of the bottles and how to participate in this event over at the Breeder’s Cup website. This year’s race, by the way, takes place October 30 and 31 at Keeneland Race Course in Lexington, Kentucky.

“This is a great partnership all around for us,” said Maker’s Mark Chief Operating Officer Rob Samuels in a statement. “When my grandparents created Maker’s Mark, Keeneland was their first customer and many of their friends were in the thoroughbred industry. So we’ve always had a soft spot for charities connected with the sport. And what an honor to be part of such a prestigious event as the first Breeders’ Cup ever to take place at Keeneland.”

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