Maker’s Mark 46 Gets A Bottle Makeover

Maker’s Mark 46 is a popular American bourbon bottling that was originally released in 2010, being a favored project by Bill Samuels, Jr., son of the Maker’s Mark founders. It was the first major new expression created at this Kentucky distillery since its original bourbon went into production in 1953, and the first offering from the brand’s wood-finishing series.

At its core, Maker’s Mark 46 starts with fully matured Maker’s Mark at cask strength. Ten seared virgin French oak staves are then inserted into the barrel and left to mature for an additional nine weeks in the Maker’s Mark limestone cellar. The result is said by the brand to lend to the taste profile “amplified layers of caramel, vanilla and baking spice, with a longer finish.”

Now, in keeping with what’s described as the brand’s handmade values, and to better help tell the story of this particular whiskey, its bottle is getting a bit of a makeover. To this end, this design is said to better align “with the visual identity comprising the full Maker’s Mark suite and better clarifies what makes the Maker’s 46 liquid special – French oak – while making clear to consumers that the liquid they love has not changed by so much as a drop. By more boldly leading with descriptions of “French oaked,” bourbon drinkers new and old can understand what flavor profiles they can expect to find behind the label.”

Plans call for the redesigned Maker’s Mark 46 bottle to begin its roll out this month at whiskey bars, restaurants and specialty whiskey stores. There was no immediate mention of a price change.