Is putting a celebrity name, real or otherwise, onto a fancy bottle a way to draw attention to a product such as a whiskey? Perhaps. Bourbon, when you consider its macho image, seems like a natural fit for the oil tycoon J.R. Ewing from the television show Dallas. Now comes along another “linked to a rugged guy” spirit in the form of Duke Kentucky Straight Bourbon.
[this is a piece I did for another website – to read the rest visit Examiner.]
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