This holiday season, Jim Beam is looking to ring in the festivities with its new Bourbon Cream, a “new innovation” from the storied brand.
This limited edition spirit combines sweet, velvety cream liqueur with the Beam’s Kentucky Straight Bourbon Whiskey. The result is a described as a balance of cream complemented by bourbon notes of vanilla, caramel and oak.
To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is featuring a holiday-focused campaign titled “Get to the Good Stuff,” which looks to inspire people to speed through the holiday formalities and spend more time relaxing and enjoying family and loved ones.
As part of this it has created a limited number of kits available for purchase, which feature items to help you “Get to the Good Stuff.” The kits will be available first come, first served to legal-drinking-aged consumers at JimBeam.com/GetToTheGoodStuff for $19.99 and will include:
- The Quickest Wrapping Paper – Skip the unnecessary unwrapping and view your gift through the see-through paper.
- The Shortest Holiday Story – As quick a read as they come, this story lets you spend less time reading holiday stories, and more time creating your own with friends and family this season.
- The Fastest Board Game – This one should only last a few minutes, instead of hours.
- The Easiest, Quickest Recipes – To help you prepare your at-home signature cocktail for the night … whether you have bartending skills or not.
“Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones, like family time over the holidays, for more than 200 years,” said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory, in a prepared statement. “Getting to the Good Stuff means more meaningful moments with family and friends, and Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast special moments with, like finally being able to savor time with family once that holiday to-do list is complete.”
Jim Beam Bourbon Cream is bottled at 30 proof and comes with a suggested retail price of $19.99 for 750mL. It’s now available for a limited time at select retailers nationwide.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...