Jim Beam Repeal Batch Aims To Take You Back To An Earlier Beam Time

By Nino Kilgore-Marchetti / September 20, 2018

Jim Beam, noted for being the world’s best selling bourbon, certainly doesn’t have to do much to move its products given its position in the market. The good folks at the distillery in Clermont, Kentucky still like to do some tinkering now and again though, as is evidenced by a new limited edition offering said to be tied to bourbon from the late 1930s just after Prohibition had ended.

The new Jim Beam Repeal Batch, according to those behind it, was inspired by Beam bourbon in the late 1930s. How exactly it does this is a bit of a mystery, but what we do know is what’s in the bottle is aged four years, bottled at 86 proof and non-chill filtered in nature. It also sports a label inspired by post-Prohibition Jim Beam bottlings from the same era.

Jim Beam Repeal Batch

Jim Beam Repeal Batch (image via Beam-Suntory)

“For the 85th anniversary of Repeal Day, we wanted to release a bourbon inspired by our heritage and dedicated to the hard work my great-grandfather put into rebuilding our family business after Prohibition,” said Fred Noe, Jim Beam’s seventh generation master distiller, in a prepared statement. “Jim Beam Repeal Batch pays tribute to all the generations of Beams that came before me.”

Plans call for Jim Beam Repeal Batch to price around $18 per 750 ml bottle. Limited official tasting notes suggest “a bourbon with fuller mouthfeel and tasting notes that include char, oak and caramelized tones. It has a light amber color, with an aroma that carries oaky notes, balanced with light vanilla and a hint of brown spice.”

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Historically speaking, it is interesting to note that after a 13-year hiatus from the bourbon industry during Prohibition, and at nearly 70 years old, James B. Beam and his family are said to have rebuilt the distillery by hand in only 120 days.