Jim Beam, Black Bourbon Society Team Up For Open Door Tour

, | June 16, 2022

The Black Bourbon Society recently announced its second Open Door Tour, sponsored by Jim Beam Bourbon. The tour will spotlight black-owned bars and restaurants that serve as cultural pillars in their respective communities.

A statement from the BBS explains that the Open Door Tour is a series of five weekend-long events, for legal-drinking age guests, with the goal of highlighting black-owned bars and restaurants.

The tour kicked off in Oakland, Ca. June 16-18th, followed by June 23-25 in Orlando, June 30-July 2 in Charlotte, July 7-9 in Houston and July 14-16 in Los Angeles.

Black Bourbon Society Open Door Tour

Black Bourbon Society Open Door Tour (image via Black Bourbon Society)

The schedule of events for each city includes:

  • BEAM UP THE BAR – A welcome lunch trade event that will include an education session on the full breadth of Jim Beam’s product line.
  • BEAM IN THE CITY – A panel discussion featuring local culture makers or entrepreneurs on topics relative to the culture, lifestyle and vibe of each city followed by a social hour and an educational Jim Beam flight & food tasting.
  • HIGHBALL HOUR  – A social event highlighting black bartenders and their unique spin on a Jim Beam Highball and cocktails featuring Jim Beam Black.
  • RHYTHM AND BEAM DAY PARTY – An outdoor cookout-style day party featuring a battle of the DJs, an educational tasting experience and summertime vibes.

The Black Bourbon Society is an organization open to spirits enthusiasts and those with an interest in gaining a deeper appreciation for bourbon, America’s native spirit. BBS bridges the gap between the spirits industry and African American bourbon enthusiasts through brand-partnered events, social media platforms and exclusive distillery excursions.

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“We are thrilled to partner with Jim Beam to celebrate Black Owned Bars and Restaurants for the second year in a row,” said Samara Davis, founder of the Black Bourbon Society. “Beam’s long-term commitment to diversity and inclusion within the spirits space will not only allow us to activate in at least 20 black owned venues, but support dozens of black owned businesses and introduce new diverse consumers to bourbon. The impact of Open Door 2022 will be immeasurable.”

“We at Jim Beam pride ourselves on being a ‘welcoming spirit’ and opening our doors for any and all bourbon lovers,” said Matt Plumb, senior director of marketing for North American Whiskey at Beam Suntory. “Black-owned bars and restaurants are integral to the Jim Beam brand and our industry as a whole, which is why we look forward to championing those businesses throughout this tour and welcoming more people across the country into our Beam family.”

Information about the upcoming events, locations, and times can be found on the Open Door Tour website www.bbsopendoor.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...