Is Bourbon Broken? Part 1: The Consumer based off Bourbon & Banter (Bourbon Pursuit #324)

by Bourbon Pursuit
September 26, 2021

Welcome to the first part in a series of “Is Bourbon Broken?” where we take an in-depth look at a multi-part blog series from Bourbon and Banter. In these four episodes, we are going to look at the consumer, the secondary market, retailers and distributors, and then wrap it up once again evaluating the consumer. In this first part, we take a long hard look at the consumer. Are every day bourbon drinkers the ones to blame? What compels people to stand in line for Blanton’s? But ultimately, what can we all do as bourbon enthusiasts to educate the broader mass market?

Show Partners:

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Show Notes:

This week’s Above the Char with Fred Minnick (@fredminnick) talks about bourbon containers.
What has helped grow bourbon to where it is today?
Is Fred Minnick to blame?
Why are people still standing in line for Blanton’s?
Limited releases vs. every day shelf items.
How do we educate consumers?
What were your thoughts on Facebook groups in the early days?
What do you find exciting when doing tastings?
Is chasing bottles with specific dates or batches part of the problem?
What advice would you give to everyday consumers?