Hirsch Whiskey Brand Debuts A New Bourbon

| October 5, 2022

Hirsch Selected Whiskeys recently announced the release of its latest expression, The Bivouac Kentucky Straight Bourbon.

A bivouac (pronounced “be-voo-ak”) is sort of a temporary camp, which a statement from Hirsch explains that’s a way of travel only meant for those who want to truly immerse themselves in nature.

The new bourbon expression is meant to honor the original Hirsch trailblazer, A.H. Hirsch, an American whiskey pioneer.

Hirsch The Bivouac

Hirsch Selected Whiskeys recently announced the release of its latest expression, The Bivouac Kentucky Straight Bourbon. (image via Hotaling)

A.H. Hirsch was an investment banker and philanthropist who invested in the Schaefferstown Distillery, a landmark for American whiskey in operation for more than two centuries.

The Bivouac uses a custom mash bill inspired by the rarified A.H. Hirsch 16-Year-old Reserve.

“The Bivouac at 100 proof is made for the modern explorer and designed for those who toast nature,” said Luis Rivas Ball, American whiskey lead at Hotaling & Co. “Each bottle features a grid on the back label with exact batch specifications, as transparency is key for us at Hirsch.”

Hirsch Innovation Distiller Kevan Aslan said, “For us, blending is an art that requires thoughtful attention to both the mash bill and proof. The Bivouac is the latest iteration of that approach, taking inspiration from the original A.H. Hirsch 16-Year-Old Reserve to create great balance in our make. Actual bivouacs are temporary, deliberate choices in setting up camp. This is the mindset we put ourselves in when developing The Bivouac.”

The Bivouac is distilled in Bardstown, Kentucky and combines two straight bourbons with 95 percent of the blend distilled from a mash bill of 74% corn, 18% rye, and 8% malted barley. The remaining 5 percent is distilled from a high malted barley mash aged for at least eight years.

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Aslan’s distiller’s notes show the bourbon has aromas of cinnamon, vanilla, a hint of straw, and stone fruit on the nose. The taste features balanced sweetness with honey, subtle dark chocolate, and oak with a finish that’s clean with subtle hints of cinnamon and a lingering warmth.

The Bivouac clocks in at 50% ABV and has a suggested retail price of $55. It’s available in select markets and at ReserveBar as well as other national e-commerce sites later this year.

For more information, check out www.hirschwhiskey.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...