Heaven Hill Acquires Several Craft Whiskey Labels In Purchase Of Samson & Surrey

, , | February 3, 2022

Family-owned and operated Kentucky distiller, Heaven Hill, just acquired the portfolio of brands and facilities of Samson & Surrey, including several well established craft whiskey brands.

The acquisition of Samson & Surrey extends Heaven Hill’s portfolio with six high-growth, premium brands in the spirits industry, according to a company statement released Tuesday.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L. Shapira, president of Heaven Hill Brands, in a prepared statement. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

Heaven Hill Samson & Surrey

Family-owned and operated Kentucky distiller, Heaven Hill, just acquired the portfolio of brands and facilities of Samson & Surrey, including several well established craft whiskey brands. (image via Heaven Hill)

Under the leadership of Robert Furniss-Roe and Juan Rovira, Samson & Surrey built a portfolio of premium brands growing at about 60 percent a year, tracking $40 million in sales in more than 30 markets worldwide.

Included in the acquisition are Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago. The company will continue to operate as an independent division of Heaven Hill led by Robert and Juan.

“Over the last five years, we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell,” said Robert Furniss-Roe, co-founder and CEO of Samson & Surrey. “The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth.”

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He said they believe strongly in the potential of their brands, which he believes are positioned to capitalize on the key spirits market trends.

“We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” added Juan Rovira, co-founder and COO of Samson & Surrey.

Founded in 1935, Bardstown, Kentucky-based Heaven Hill Brands is one of the largest independent, family-owned and operated spirits producers and the world’s second-largest holder of Kentucky bourbon.

Heaven Hill’s portfolio of brands already includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; and Black Velvet Canadian Whisky.

For more information, check out www.heavenhill.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...