The George Dickel whiskey brand took advantage of National Bourbon Day this week to drop a major announcement … the newest release from the Cascade Hollow Distillery … Dickel Bourbon.
For Cascade Hollow’s general manager and distiller, Nicole Austin, creating Dickel Bourbon was an opportunity to showcase what’s described as the brand’s mature whiskies at the distillery. She said the creation also allowed the brand to give a home to those barrels that leaned into more traditional bourbon notes and did not express the Tennessee Whiskey tasting characteristics found in the rest of the George Dickel offerings.
While creating the ultimate blend for Dickel Bourbon, Austin sampled thousands of barrels in the distillery’s inventory before selecting the final juice.
“At Cascade Hollow, we have a lot of whiskies that exemplify the Tennessee Whiskey style, but we also have inventory that has a lot more in common with bourbon as we understand it in America,” Austin said in a prepared statement. “Dickel Bourbon is an opportunity for us to finally share this quality liquid with the rest of the world. I’m particularly proud that we have the kind of mature whisky inventory that can deliver an 8-year-old bourbon. As a style, bourbon is meant to be more approachable and balanced, and Dickel Bourbon is a great entry point into our whole portfolio.”
The distiller’s official tasting notes show that Dickel Bourbon has initial hints of vanilla leading into cherry and orange before being balanced by almond toffee and oak. The bourbon shows complexity due to it being aged 8 years. It clocks in at 90 proof.
While many of Dickel’s Tennessee Whiskeys also meet the criteria to be called bourbons, the brand will continue to label its other permanent offerings as Tennessee Whiskey since the liquid’s tasting characteristics are more closely related to that style.
In the end, Austin said, the team chose to label Dickel Bourbon as a bourbon due to the final liquid offering a “perfectly balanced combination of vanilla, oak, fruit and spice – the tasting profile most closely associated with traditional bourbon – without any one of them rising above the other.”
Since Austin joined the team in 2018, Cascade Hollow Distilling Co. has produced a variety of award-winning whiskies under her leadership, including both releases of George Dickel Bottled in Bond, George Dickel 15-Year-Old Single Barrel, and the Cascade Moon Whisky series. The brand’s George Dickel Bottled in Bond (Distilling Season Fall 2008) was recently awarded the Double Gold at the 2021 San Francisco International Spirits Competition last month.
Like the other variants in the George Dickel portfolio, Dickel Bourbon has a mash bill of 84% corn, 8% rye and 8% malted barley.
As of now, the new Dickel Bourbon will begin rolling out in select markets across the nation for consumers to purchase at their local liquor stores for a suggested retail price of $32.99.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...