Five Nine Kentucky Straight Bourbon Whiskey recently announced a nationwide expansion in 2023.
Launched last year, Five Nine is available at retail locations in California, Colorado, Georgia, Illinois, Tennessee, Texas, Wisconsin, and Missouri, and for purchase online with a suggested retail price of $44.99. It clocks in at 45% ABV, 90 proof.
A statement from the brand notes that it’s a high-rye whiskey made with 70% locally-grown Kentucky corn. Five Nine itself is named to honor the workers who don’t necessarily have a traditional “nine-to-five” work day.
“We wanted to give our fans a fantastic weekly ‘Tools Down’ experience, and that’s why we’re excited to be launching Five Nine Whiskey across the country in retail stores and bars,” said Troll Co. co-founder, Justin Lazerte.
Troll Co. was founded in 2017 by friends Lazerte and Jason Tremblay, who worked the long hours in the oil refining industry. Today, Troll Co. is a lifestyle brand with merchandise featuring phrases like “Dirty Hands Clean Money” and “Support Blue Collar” that have a base of fans over 1.7 million.
The company was built as an e-commerce, direct-to-consumer platform but will be launching in brick and mortar stores in 2023. Troll Co. also honors military families with a portion of every purchase going to veteran charities.
A statement from Troll Co. notes that to date, more than $300,000 has been donated to charity organizations, including Boot Campaign and Fisher House.
In 2021, when Justin and Jason asked their fans what they wanted next from Troll Co., whiskey was at the top of the list.
They turned to Rick Tremblay, Jason’s uncle and branding expert, to bring the whiskey vision to life.
“For years I saw Jason and Justin working long, hard hours in the oil fields and every weekend they would toast their small wins with a shot of whiskey,” said Rick Tremblay, founder of Five Nine Whiskey. “When we polled the Troll Co. community for ideas, we heard many similar stories.”
For more information, check out www.fiveninewhiskey.com.
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Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...