Inspired by overcoming adversity, a new bourbon brand is coming to market that looks to shine a light on one non-profit’s life saving work.
Eric LeGrand, former college football defensive tackle, now businessman and motivator, recently launched his brand Eric LeGrand Kentucky Straight Bourbon.
A statement from the whiskey brand noted that in 2010, Eric LeGrand’s life changed when he became paralyzed after a tackle while playing football for Rutgers University.
Through his ongoing rehabilitation journey, the release states, Eric has been inspired to appreciate the finer things in life which led him to team up with spirits entrepreneur, Brian Axelrod, to create a whiskey that can be enjoyed by all.
The duo also committed to supporting those living with and impacted by paralysis by helping to find the cure for spinal cord injuries. This led to the promise to donate $5.20 of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation.
“We are grateful for Eric’s long partnership with the Reeve Foundation and his dedication to carrying forward Christopher Reeve’s legacy and dreams for the spinal cord injury community … a world of empty wheelchairs,” said Colleen Coppla, chief of development at the Christopher & Dana Reeve Foundation.
“With resolute commitment to his passions, Eric has become a leading entrepreneur and we’re thrilled to be able to support and benefit from his ventures,” she added. “Eric LeGrand Bourbon helps to achieve Eric’s goal of getting us to the endzone – cures for spinal cord injury and paralysis – and we couldn’t be more excited to be involved.”
The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by advancing innovative research and improving quality of life for individuals and families impacted by paralysis. To date, the LeGrand team has raised nearly $2 million for spinal cord research.
“My recovery journey has mirrored that of my bourbon. Both take precision, patience, and trust in the process,” LeGrand said. “Eric LeGrand Bourbon offers a way for those who are living with paralysis and those who are not impaired by it, to enjoy sipping on a quality bourbon, while coming together to support a foundation that gives back to anyone impacted by this condition.”
Axelrod said that teaming up with Eric to create a product that gives back to those that have been impacted by paralysis has been an “eye-opening business endeavor. It feels good knowing that we have developed a high-quality bourbon that has the potential to change someone’s life.”
Eric LeGrand Bourbon is distilled in Owensboro, Kentucky, and bottled in Bardstown, Kentucky. It’s made from corn, limestone purified water, rye and barley. It’s aged no less than two years in charred oak barrels.
Eric LeGrand Bourbon is distributed by Allied Beverage Group and is available in the state of New Jersey, with New York, Kentucky, and additional states soon to follow.
For more information or to find a bottle, check out www.ericlegrandwhiskey.com.
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Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...