A Colorado couple is launching a new bourbon with an eye toward Valentine’s Day.
Tomeka and Herbert Purcell were looking to break into the bourbon industry, and they said they were seeking a place in the space where so few bourbon brands in the country are owned by African Americans.
“We want to reimagine the bourbon experience, but it was a bit intimidating,” Tomeka said in a prepared statement. “Bourbon is a sexy, luxurious spirit and creating such a masterpiece was definitely a labor of love for my husband and I.”
Now, they’ve brought to market PurCellos1789, a small-batch bourbon that they say features warm spice and subtle flavors after being aged 30 months in 30-gallon new charred American white oak barrels.
The whiskey is distilled and bottled in Colorado Springs, Herbert said, noting that in this growing market, “PurCellos1789 was created for the reason many great brands are – to fill a need in the marketplace. We wanted to create a brand where couples can enjoy together.”
The couple look to raise a glass this Valentine’s Day to their love and commitment. “PurCellos1789 retails for $65, making high quality bourbon accessible to many enthusiasts, especially couples who want a rich, smooth cocktail together at dinner,” he added.
Tomeka hails from Winston Salem, North Carolina, which was founded in 1789. That’s where the name comes from.
“I created this brand for, frankly, women like me,” she explained. “It’s for a woman that wants something that isn’t harsh and might even want to enjoy a cigar along with it. I wanted a grown up, sexy and smooth taste and couldn’t find it. So, I created my own.”
PurCellos1789 clocks in at 90 proof and is available online at their website.
- ABV: 45%.
- Color: Amber with rose hues.
- Aroma: Corn forward, with autumn scents on the back end.
- Taste: Strong, with warm spice and subtle flavors.
For more information or to find a bottle, check out www.purcellos1789.com.
Coffee Review: Don Pablo Irish Whiskey And Vanilla Infused Coffee
Coffee Review: Don Pablo Bourbon Infused Coffee
Macaloney’s Triple-Distilled Single Pot Still Whisky Range Introduced
Lux Row Distillers Introduces Rebel 100 Rye
Whisky Review: Orphan Barrel Muckety-Muck 26 Year Old
Pinhook Bourbon Expands With A New Rye Version
Interview: Great Jones Distilling’s Celina Perez Talks Her Place In Whiskey
Whisky Review: Compass Box Ultramarine
Stranahan’s Opens Apres Ski Lounge At Vail’s Westin Resort
Baudoinia: The Fungus That Moved 185,000 Barrels
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...