American Bourbon By Nino Marchetti / May 19, 2018 Kentucky-based American whiskey producer Bulleit, helmed by namesake Tom Bulleit and owned by spirits giant Diageo, has made use of the fabled Stitzel-Weller Distillery for its consumer-facing experience along the Bourbon Trail. It’s also been busy building its own distillery, however, having opened its doors a little over a year ago in Shelbyville. The facility to date hasn’t generally been open to the bourbon tourist, though this is now set to change via the groundbreaking of a new visitor’s center. The new Bulleit Visitor’s Center, according to distillery officials, is a nearly $10 million project that’s expected to open to the public sometime next year. When it is completed, this 11,570 square foot center reportedly will include interactive educational experiences, bourbon tastings, and retail space. It will be designed to be engaging, technologically advanced, and environmentally conscious. Tours of the distillery will highlight Bulleit’s modern whiskey-making process and will include a visit to Tom Bulleit’s office. “It’s a thrill to realize that people from around the globe will soon have the opportunity to visit the distillery and learn about Bulleit’s heritage,” said Bulleit in a prepared statement. “I speak for every distillery team member when I say how exciting it will be to open our doors and allow our consumers to be part of the Bulleit Frontier Whiskey experience.” Diageo’s Stitzel-Weller Distillery, located in Louisville, Kentucky will continue to offer tours and remain a stop on the Kentucky Bourbon Trail tour. Tours there will focus on other Diageo North American whiskey brands, including: Blade and Bow Kentucky Straight Bourbon Whiskey, I.W. Harper Kentucky Straight Bourbon Whiskey, Orphan Barrel Whiskey and other innovations to come.