Bulleit Frontier Whiskey Debuts Eco-Friendly Earth Day Cocktail Kit

By Allyson Nichols / April 18, 2021

Bulleit Whiskey has debuted a new eco-friendly cocktail kit in celebration of Earth Month and Earth Day 2021 with plans to donate 22% of sales of kits during the month of April (projected to be $10,000) to American Forests.

The launch of the climate-friendly Bulleit Frontier Whiskey Earth Day Cocktail Kit comes shortly after an announcement of the company’s partnership with American Forests, the oldest national nonprofit conservation organization in the United States, and the brand’s commitment to plant one million trees over the next five years.

Made with sustainably sourced ingredients and packaged with compostable materials, the kit is available in both classic and mini sizes. It contains everything whiskey lovers need to craft an eco-friendly “A Sip of Paradise” cocktail at home, including Bulleit Bourbon, pineapple cordial and citrus stock garnished with a dehydrated lemon wheel.

Bulleit Frontier Whiskey Earth Day Cocktail Kit

Bulleit Frontier Whiskey Earth Day Cocktail Kit (image via Bulleit Whiskey)

“As a brand focused on building community, we are thrilled to team up with our friends at American Forests and Cocktail Courier, and with the input of a pioneering mixologist, Carley, to deliver this one-of-a-kind sustainable Earth Day Cocktail Kit experience to people at-home,” said Ricky Collett, Global & US Brand Director, Bulleit Frontier Whiskey, in a prepared statement. “Bulleit supports these trailblazers who are setting the standard for sustainable practices in their fields, and ultimately helping to preserve the environment for generations to come.”

The citrus stock featured in the cocktail is made by using the leftover hulls of the citrus, often discarded after juicing, and the pineapple cordial is made from using the pulp leftover from juicing as well as the skins of the pineapple. Each kit also contains sustainable at-home bartending tips printed on seed paper, so consumers can begin to plant and grow their own garnish gardens at-home, as well as two upcycled Bulleit-branded rocks glasses in the classic kit size only.

Cocktail Courier will also feature several videos by the expert mixologist demonstrating how people can recreate the sustainable citrus stock and pineapple cordial kit elements of the kit, as well as some additional tricks and tips, available to view now online.

The limited-edition Bulleit Frontier Whiskey Earth Day Cocktail Kit is available for purchase now on the Cocktail Courier website, with a suggested retail price of $69.99 per classic kit while supplies last.