Booker’s Bourbon First 2021 Offering Clocks In At 125.3 Proof

The premium Jim Beam bourbon brand offering known as Booker’s Bourbon continues along into 2021, recently unveiling its first offering for this year. Known as “Donohoe’s Batch,” it is named in honor of Mike Donohoe, a retired Jim Beam employee and close friend of 6th Generation Master Distiller Booker Noe.

The new Booker’s Bourbon Batch 2021-01 “Donohoe’s Batch,” according to those behind it, has the usual hearty proof common to this bottling, clocking in at 125.3 proof. As these offerings always have a theme, for this time around it focuses on Donohoe, who first “joined the the Jim Beam Company in 1982 as a sales manager after retiring from a seven-year career in the NFL. After Booker and Mike bonded over their mutual love of football, Booker invited Mike to his office for a glass of bourbon. It was unlike any Jim Beam bourbon Mike had tried before, so Booker let him in on his secret – he’d been playing with something different, and he’d share a bit of it with friends from time to time.

“A few years later, Mike approached Booker with the idea to give bottles of his special stash as holiday gifts to their most important distributors and industry partners. With little time and minimal budget, Booker sourced wine bottles from a warehouse in Bardstown and wrote the labels himself to get the job done.