Blue Run Spirits recently announced the addition of Trey Wade to the Georgetown, Kentucky whiskey company as the new chief experience curator for Blue Run’s upcoming private barrel program.
A statement from Blue Run notes that Wade will start the role immediately, reporting to CEO and Co-founder Mike Montgomery.
Wade joins Blue Run after serving as vice president of national partnerships for the Black Bourbon Society for the past three years. An executive bourbon steward, he’s participated in more than 120 barrel selections and contributed to dozens of blending projects for various whiskey brands.
In 2021, Wade collaborated with Blue Run on its inaugural 12 Days of Bourbon release, which sold out 12 days in a row, each in less than two minutes.
Wade will tap into his marketing experience garnered at Dell, Amazon and Five Hour Energy, and will manage the curation of Blue Run’s first Private Barrel Program, which kicks off in February, allowing select businesses, spirits societies and individuals to choose from a collection of selected barrels.
“We were introduced to Trey through the Black Bourbon Society, founded by Samara Davis, and we knew instantly he shared the same vision and values as Blue Run,” said CEO Mike Montgomery.
“After working with him on our first 12 Days of Bourbon project in 2021, I could see he had the attention to detail and the overall bourbon experience that would be perfectly suited to lead our Private Barrel Program. In short order, Trey will turn this into the preeminent barrel selection experience in the world and one of the critical pillars of our long-term growth plan, elevating the overall Blue Run customer experience to an even higher level.”
Wade will also oversee Blue Run’s corporate partnerships and culinary alignment.
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“It struck me immediately that Blue Run was doing something different and interesting in the whiskey industry,” Wade said in the prepared statement. “There was an energy and a passion to reach a wider whiskey audience that I found infectious. I am very excited to bring yet another dimension to this vibrant organization.”
Blue Run Spirits has introduced 13 bourbon and rye whiskey releases since the company launched in October 2020, and plans to invest nearly $51 million in a 35,000-square-foot distillery and a 20,000-square-foot rickhouse in Georgetown, Kentucky.
“We feel strongly that the team at Blue Run should accurately reflect the diverse community that is embracing our whiskies,” Montgomery said. “Shaylyn Gammon serving as our whiskey director and now Trey developing and leading our Private Barrel Program reflects our commitment to Blue Run’s founding mission and values.”
For more information, check out www.bluerunspirits.com.
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